Co-op retailers are operating in a fast-changing and competitive environment, with constant shifts in consumer demand creating pressure to keep pace. These pressures come from all directions; consumers are demanding more choice and convenience but at the same time are more ethically aware in their shopping decisions. And there is increased competition in the retail market, with low cost disruptors and a volatile economy putting pressure on the bottom line. Meanwhile, the leading supermarket chains are taking a leaf from the co-op sector’s book with their charity fundraising and community support programmes. Asda, for instance, now runs a network of more than 350 community champions who work with local groups and charities. This makes it important for co-op retailers to work harder to assert their difference. High-profile examples include the Co-op Group’ s network of member pioneers, its modern slavery campaign , its commitments on single use plastic and work dev...
